Verla

Identity · Campaign

Verla

A quiet identity for a loud category. Verla launched into a saturated market and still felt unmistakably its own.

Client

Verla

Role

Identity, Art Direction, Film

Year

2025

We rebuilt Verla from the inside out — naming, positioning, identity system, and a launch campaign shot across two cities.

The result is a brand that behaves like a product of taste: restrained, considered, and deeply consistent across every surface.

Verla — 1
Verla — 2
Verla — 3