Studio · January 2026

Twelve, not twelve hundred.

Why we cap the studio at twelve clients a year — and what changes when you do.

Twelve clients a year. Not twelve hundred. Not a hundred. Twelve.

The cap is the strategy. It forces selection, depth, and partner-led work — and removes the temptation to scale into mediocrity.

Pitching teaches taste to chase. The studios we admire don't pitch — they choose. A note on how we pick clients and why.

Restraint is not the same as minimalism. The brands aging well in 2026 share one trait: they don't shout.

If you can't earn ninety seconds, you can't earn three minutes. A short argument for short films.